A focused three-month creative plan using new assets from the upcoming video shoot, with 10 different ad angles per campaign.
This plan focuses on July to September Meta ad creatives built around the upcoming video shoot.
Each campaign gets a full creative testing set so we can compare patient concerns, offer messages, service hooks, and video-led trust angles.
The upcoming shoot gives us video clips for first-visit reassurance, dentist-led prompts, clinic familiarity, and offer-led creative.
We will sequence the creative so each month has a clear focus and enough variety to keep the campaign fresh.
We will choose the campaign angles internally and turn the available assets into clear briefs for graphics, videos, carousels, and ad variations.
These inputs let us build the July to September ads around approved offers, real video footage, and the right booking pathways.
The plan can include the $299 Check-Up and Clean and the $599 Teeth Whitening + Complimentary Invisalign Consultation, as long as the final terms are confirmed.
We need the shoot time, who will be available, what rooms can be filmed, and whether any specific dentist-led clips should be prioritised.
Each ad angle should point to the most relevant next step, whether that is a landing page, booking link, phone enquiry, or lead form.
The shoot should prioritise short, ad-ready clips that can be reused across multiple creative angles and campaigns.
Alongside the videos from the upcoming shoot, each month should include static and carousel graphics that support the 10 ad angles per campaign.
New patient offer graphic, first-visit reassurance static, check-up reminder graphic, whitening/Invisalign consultation graphic, and simple booking CTA variation.
Routine care reminder graphic, emergency dental concern static, offer refresh graphic, patient FAQ graphic, and carousel variation from the strongest July angles.
Best-performing angle refresh, consultation next-step graphic, patient question graphic, booking confidence static, and final recommendation creative variation.
Keep visuals clean, warm, local, and easy to scan. Use approved clinic imagery or video stills where available, with clear on-graphic text and one message per ad.
Each month introduces 10 ad angles per campaign, using the new shoot assets to test what earns the strongest patient response. Tap any week to see the detail.
Use the fresh June shoot footage to launch the first 10-angle campaign set across patient trust, check-up offer, cosmetic interest, and booking confidence.
Start with clinic familiarity and patient confidence.
Use a direct offer pathway for new patient interest.
Create interest around the $599 consultation offer.
Refine the strongest July angles.
Build the second 10-angle set around the strongest July messages, with more direct service and offer variations.
Make check-ups feel simple and approachable.
Guide concerned patients toward the clinic.
Refresh the confirmed offers with new hooks.
Pick the strongest August angles.
Use the third 10-angle set to sharpen what has worked and prepare the next creative recommendation.
Build from the strongest prior creative.
Use FAQ creative to lower enquiry hesitation.
Make the enquiry step clear and easy.
Summarise learnings and recommend next steps.
Once the shoot details, offer terms, and booking links are confirmed, we will prepare the campaign angles and production briefs internally.
Build a flexible video-led creative library that can support multiple Meta ad angles across three months.